The Reproductive Health Bill

The Reproductive Health Bill Popular supposition is the total of individual airs and convictions with respect to significant issues. General supposition holds incredible significance in vote based systems in light of the fact that a majority rule government, by its very definition, indicates a type of government that is receptive to the individuals. Popular government is frequently characterized as a lot of methodology and establishments proposed to make the holders of political force legitimately mindful to the electorates. The nature of equitable government is estimated by the responsiveness of open policymakers to the inclinations of the mass open. Thus, popular assessment will consistently assume a significant job in strategy making process in the Philippines, a majority rule nation. Perspectives and assessments of the overall population ought to be thought about in detailing, passing and executing an arrangement. Subsequently, partners and interests bunches jobs are imperative in influencing strategy result s since partners and intrigue bunches are the methods through which popular assessment is gotten the Halls of the Congress. Considering this, the legislature is confronted with the need to adjust the clashing perspectives on various partners, intrigue and weight bunches in the dynamic procedure. This is unmistakably exemplified in the disputable Reproductive Health bill. This paper examines the various partners associated with the Reproductive Health Bill and the degree in which they influence strategy result dependent on the assets and asset assembly limits they have. The initial segment of this paper incorporates definition and the introduction of wellbeing and populace circumstance in the Philippines. The subsequent part centers with the arrangements, discussions and defender of RH bill. The third part gives an investigation of the various partners and assets and asset activation limit that they have. Ultimately, the assessment of how these partners and intrigue gatherings can really influence strategy result and the degree on which they influence it. The contention of RH charge prompted numerous ramifications. Conceptive wellbeing is currently an axiom that excited the open consideration. In this manner, there is a need to characterize the term dependent on a standard definition. Regenerative wellbeing tends to the conceptive procedures, capacities and framework at all phases of life. Conceptive wellbeing suggests that individuals can have a dependable, fulfilling and safe sexual coexistence and that they have the ability to duplicate and the opportunity to choose if, when and how frequently to do as such (World Health Organization). Despite the fact that this gives off an impression of being the main meaning of the term in any global report, the definition certainly infers that regenerative wellbeing incorporates the privilege of people to be educated regarding and to approach sheltered, viable, moderate and satisfactory strategies for ripeness guideline of their decision, and the privilege of access to proper medicinal services benefits that will empower ladies to go securely through pregnancy and labor and furnish couples with the most obvious opportunity with regards to having a sound newborn child (International Conference on Population and Development, 1994). Of the eight Millennium Development Goals, accomplishing all inclusive access to regenerative wellbeing by 2015 is one of the two focuses of Goal 5, Improving Maternal Health. Because of this, an exhaustive investigation of the conceptive wellbeing in the Philippines is extraordinarily required and thus, to create and really actualize an approach that will give Filipinos equivalent opportunities to one side to regenerative wellbeing and create programs that will look to deliver issues identified with regenerative wellbeing in the nation. In the course of recent years, creating nations populace have ascend double the pace of those in the created and propelled nations. As an impact, various individuals have found high newborn child mortality, heel hope, infection, ailing health and absence of education. Fast populace development causes troubles in overseeing financial and social changes, including the adjusting of the products of monetary advancement endeavors (Leverage International, 2011). Administrations of the Third World nations and just as of those created countries perceived that the estimation of financial advancement did not depend just on monetary pointers, for example, salary conveyance yet additionally by the personal satisfaction of its kin (Leverage International, 2011). Philippines, as a creating nation, encounters fast populace development. As indicated by the 2007 Census by the National Statistics Office (NSO), the Philippine populace was 88.57 million and the assessed populace starting at 2010 is 94.3 million and this made the nation as the twelfth most crowded nation on the planet. This high populace results to high newborn child death rate which is 19.94% in 2010. Furthermore, the lifetime danger of maternal passing in the Philippines is 1 in each 140, as indicated by United Nations International Children Emergency Funds State of the Worlds Children 2009 report. Every day, around 11 Filipino moms or 4,500 every amazing of hypertensive issue, extreme discharge or other work or fetus removal related issues. The nation is likewise part of a gathering of 68 nations where 97% of overall maternal, neonatal and youngster wellbeing passings happen. Additionally, the province is seeing the quickest spread of the human immunodeficiency infection (HIV) in its history. Five new HIV cases are recorded regularly as per the National Epidemiology Center of the Department of Health. High newborn child death rate, high maternal death rate and various HIV cases are not by any means the only issues that the Philippines is encountering corresponding to regenerative wellbeing. Due to the absence of a solid regenerative wellbeing and family arranging approach and program in the nation, undesirable pregnancy occurrences become high. Because of this, Filipino ladies are compelled to experience initiated premature birth as one of the strategies that they use to meet their regenerative objectives. In spite of the fact that fetus removal is illicit in the Philippines, and regardless of the likely hurtful results of a hazardous premature birth for womens wellbeing and life, numerous ladies resort to premature birth to meet their family-size objectives or to space births (The Guttmacher Institute, 2003). The Incidence of Induced Abortion in the Philippines: Current Level and Recent Trends (2005), an investigation directed by Fatima Juarez, Josefina Cabigon, Susheela Singh, and Rubina Hussain for the Guttmacher Institute uncovered the accompanying: Six of every 10 Filipino ladies state they have encountered a unintended pregnancy sooner or later in their lives. About 1.43 million pregnancies each yearnearly 50% of all pregnancies in the Philippinesare unintended. Some 54% of ladies who have finished a unintended pregnancy by premature birth were not utilizing any family arranging strategy when they considered. Of the individuals who were rehearsing contraception, three-fourths were utilizing a conventional technique. The normal Filipino lady needs 2.5 youngsters. So as to accomplish that objective, she should go through over 19 years utilizing compelling preventative strategies. Notwithstanding, about portion of every single wedded lady of regenerative age have a neglected requirement for successful contraceptionthat is, they are explicitly dynamic, can have youngsters, don't need a kid soon or ever, however are not utilizing any type of contraception or are utilizing conventional strategies, which have high disappointment rates. Beside instigated fetus removal that can prompt passings, other issue because of the absence of regenerative wellbeing strategy is the danger of procuring cervical malignant growth. The Human Papillomavirus (HPV) is an explicitly transmitted, mole shaping infection that has been involved in causing malignant growth of the cervix. This is the most widely recognized malignancy in ladies auxiliary to bosom disease (Department of Health, 2008). Because of these discoveries and different measurements, for example, high newborn child and death rates, these suggest that there is a monstrous requirement for an approach to guarantee the privilege to conceptive wellbeing in the Philippines. Albeit regenerative wellbeing has for quite some time been viewed as a fundamental widespread human right, this correct stays tricky and fanciful for many Filipinos, particularly poor people. The main thorough adaptation of regenerative wellbeing charge, House Bill 8110 or The Integrated Population and Development Act of 1999 was recorded in the eleventh Congress. Twelve years after, the nation despite everything doesn't have a conceptive wellbeing strategy and the issue of the current regenerative wellbeing charges stays a warmed and disputable issue as the principal RH bill. Today, the battle of RH advocates despite everything proceeds for the entry of a far reaching conceptive wellbeing bill. House Bill 4244 or The Responsible Parenthood, Reproductive Health and Population and Development Act of 2011 is the latest form of a conceptive wellbeing charge that was recorded in the fifteenth Congress. H.B. 4244 is famously known as the combined RH bill in replacement to the next conceptive wellbeing charges that are pending in the Congress. The other conceptive wellbeing bills are as per the following: House Bill 96 (Rep. Edcel Lagman) An Act Providing for a National Policy on Reproductive Health, Responsible Parenthood and Population Development and for Other Purposes House Bill 101 (Rep. Janette Garin) An Act Providing for a National Policy on Reproductive Health and Population Development and for Other Purposes House Bill 513 (Reps. Kaka Bag-ao and Warden Bello of Akbayan Partylist) An Act Providing for a National Policy on Reproductive Health and Population and Development and for Other Purposes House Bill 1160 (Rep. Rodolfo Biazon) An Act Providing for a National Policy on Reproductive Health and for Other Purposes House Bill 1520 (Rep. Judy Syjuco) An Act to Protect the Right of the People to Information on Reproductive Health Care House Bill 3368 (Rep. Luzviminda Ilagan and Emmi de Jesus of Gabriela Womens Party) An Act Providing for a National Policy on Reproductive Health for Women and Development and for Other Purposes H.B 4244s targets

The United States’ International Policies Focused in Iran and Iraq Essa

The United States’ International Policies Focused in Iran and Iraq After World War II the United States vowed to not come back to its neutralist demeanor, which permitted Hitler to pick up so much force. They rather chose to play a functioning job in the world’s legislative issues. From Korea to Vietnam, the U.S. demonstrated that it would go to extraordinary lengths to police the world. The previous two decades have seen the U.S. profoundly engaged with the Middle East as they attempt to balance out a district assaulted by ethnic fights and force battles for the world’s oil flexibly. America has assumed fundamental jobs in the clashes by either attempting to sort out a harmony procedure or supporting one or the two sides. These activities will have outcomes. Similarly as the British world realm disintegrated in the mid 1900s, the U.S. has picked a way of expansionism that if not modified will prompt the deterioration of its reality predominance in political and monetary force. As we as a whole realize history has been known to rehash itself. Along these lines to legitimize my theory, we should take a gander at the last nation to attempt to control the Middle East, explicitly Great Britain. In 1917 the British started their control of Baghdad so as to shield the Arabs from the Turks from the Ottoman Empire. By 1920 the British had not satisfied their guarantee to leave the territory and the individuals of southern Iraq reacted with military activity. The British came back with their own animosity, yet before long understood that they couldn't keep up power over the territory. In 1921, a well known political race was held and Prince Faisal of Hijaz won with 96% of the voting forms. Lamentably the new ruler of Iraq acquired a realm torn by common war. To comprehend this inward battle, take a gander at how the Kurds make ... ...rman of the Joint Chiefs of Staff since he has experienced the Persian Gulf, has gained from the slip-ups of the United States and will utilize his insight to keep another fiasco from starting. List of sources Atkeson, Maj. Gen. Edward B., â€Å"The Persian Gulf: Still a Vital Interest?† Armed Forces Diary International, Vol. 124, No. 9, April 1987 Earthy colored, Harold, â€Å"Thinking About National Security†, Boulder: Westview, 1983, p. 157 Loading, George W., â€Å"Middle East Oil: A Study in Political and Economic Controversy†, Nashville: Vanderbilt U.P., 1970 p. 103-106 Stork, Joe, â€Å"Middle East Oil and the Energy Crisis†, New York: Monthly Review Press, 1975 http://I-cias.com/e.o/iraq_4.htm http://www.oppression.org/middleeast/kurdish_history.html http://www.infoplease.com/ce6/world/A0859147.html http://www.fas.org/man/dod-101/operations/war/iran-iraq.htm

Topic Ideas For Debate Essay Topics

Topic Ideas For Debate Essay TopicsIt is important to make sure that your topic in your debate question and answer essay is very informative. This will help you get a high level of success and raise your GPA. Here are some discussion essay topics for you to consider.You will want to consider various topics when writing your debate questions and answers. These topics could include: current events, university courses, history, current world events, politics, religion, and various other issues that would pertain to your topic. A number of people take this step and try to find additional opportunities to research the best topics that they can use to answer the question and raise their grade.One of the major topics you should consider is the national health insurance plan. The health care bill being debated in Congress is always a hot issue, and this means that you need to have an understanding of the legislation. In your essay, you should briefly explain to the reader why it is important to have the health care bill in place.Other topics to consider include public education. Many states have tried to implement the privatization of education, and these policies have not been accepted by many states. So it is important to keep the state policy in mind when writing your essay.Your essay will also need to be able to discuss the history of your state. It is important to not repeat a lot of information and to make sure that the history is presented in a way that is effective. A lot of people take this step and try to find additional topics to research in order to adequately inform the reader.Another topic that you may want to consider is controversial topics. Some of the topics that you should consider could include the death penalty, abortion, same sex marriage, euthanasia, capital punishment, stem cell research, and a variety of other topics that are being debated and discussed today. When writing your essay, you should know the rules and regulations that govern these topics and how to prepare your answers for these topics.Your essay should also look at the overall economy of your state. It is important to know how much unemployment is there in your state and what factors are causing this job loss. There are many different economic conditions that affect everyone in your state, and you should take the time to explore this topic to make sure that you are raising your grade.Your essay should never be too political in nature. As you begin to research these topics, do not worry about being politically correct. Rather, write your essay so that you can effectively communicate your opinions on the topic.

Onsiderations in Choosing Between an Online and...

Considerations in Choosing Between an Online and Traditional Education Leslie De La Rosa COM/155 University Composition and Communication 1 Frances Lord September 1, 2012 Considerations in Choosing Between an Online and Traditional Education In today’s technological age, there are many choices for Americans of all ages to attend college. A student may choose to attend a traditional college or to continue their education through one of the many online programs available. Both online and traditional educations offer a quality education to students, but differ in financial needs, scheduling flexibility, learning styles and career choice. Any person looking to further their education needs to do extensive research to determine†¦show more content†¦Careers in business, accounting or other â€Å"paper based† jobs are ideally suited to an online program. Some careers may require you to attend both an online university and a campus. One such career would be nursing. A student studying nursing can learn the book part online, but at some point he or she will have to get some hands on experience. Social interactions also differ between the two types of education. On a campus, students attend a class, with in structors and classmates. This fosters more collaboration on projects. Many times students are not required to actively participate in class room discussions. In the online setting students are required to participate in the discussions, even though he or she does not see classmates face to face. Students can learn from your fellow class mates as well as the instructor and materials. Generally the students that perform best doing online classes are those who are able to work and learn independently. Instructors are there to help students in both types of education. In a traditional setting the instructor lectures on the topic, assigns reading and may facilitate a discussion during the class. However to speak to a professor outside of the class you usually have to make an appointment. An instructor in an online educational format also assigns the reading materials, but they always facilitate a discussion and generally participate to move the

My Impressions From Pride And Prejudice Book - Free Essay Example

Sample details Pages: 2 Words: 495 Downloads: 8 Date added: 2019/06/14 Category Literature Essay Level High school Tags: Pride and Prejudice Essay Did you like this example? Pride and Prejudice is set in Longbourn, England during the Napoleonic Wars, between 1797 and 1813. This is important because it gives you an idea of how life was like back then, and that it was normal for girls to marry young and for parents to set their daughters up with an older man. A wealthy man named Charles Bingley moves in nearby. His moving in strikes the attention of the Bennet family, who wishes to marry off their daughters. After many dances, Mr. Bingley is taken with Jane. Mr. Bingley introduces his friend Mr. Darcy to Elizabeth, who finds she is not pleased with Darcyrs attitude, and swears to never dance with him. Jane then travels to Mr. Bingleyrs house and catches a cold, and Elizabeth goes to take care of her, where she finds out that Mr. Darcy has taken a liking to her. Bingley and Darcy move back to London unexpectedly. Jane and Elizabeth visit several times, and Darcy proposes to Elizabeth, to which she declines. A while later, Bingley and Darcy return, and they propose to Jane and Elizabeth, and the two accept and get married. Don’t waste time! Our writers will create an original "My Impressions From Pride And Prejudice Book" essay for you Create order The story is written in third-person omniscient, so the narrator knows the thoughts and feelings of each character. The narrator helps describe how Bingley and Darcy feel about their love interests, which adds to the story and makes it more exciting. The protagonist is Elizabeth Bennet, the most witted and intelligent Bennet sister. She is clever and honest, but often finds herself making too harsh of judgment. Jane Bennet is described as the most beautiful Bennet sister and has a gentle spirit. Charles Bingley is a wealthy man who is very reserved, genuine, and kind. Fitzwilliam Darcy, however, is very much the opposite, and is seen as very prideful and snobby. The antagonist is George Wickham, who gets in the way of Darcy and Elizabeth. He is extremely charming and quickly caught the attention of Elizabeth, who he lied to about Darcy to make her think poorly of him, but in the end helps Elizabeth come to her senses about Darcy. Three symbols in the story are marriage, dance, and freedom. Marriage is a symbol throughout the book, because it seems as if everyone is looking for love throughout the story. Every girl is focused on getting married and finding their true love. Dance is a symbol in the story because the balls are where very many important things happened, and dancing symbolizes how they find their love. Freedom is symbolized by them trying to get out on their own to find a significant other and go their own way through life. The theme of the book is love, and the relationships between Jane and Bingley and Elizabeth and Darcy. Though they might have to overcome many obstacles, in the end, love finds a way. I would recommend this book, because itrs a very good story and itrs very entertaining. However, itrs difficult to follow along with.

The Construction Of Roman Seagoing Warships - 1060 Words

Whether you are transporting people, laying siege to a countryside, or simply shipping goods down the coast, ships have always been the way to do it and the Romans have perfected this method. Romans might not have been the first to build ships but they were the ones who were able to master the art of naval warfare and shipping goods and people to and from Alexandria. To this day we still base many of our shipping systems off of them and their influence on modern day ship design is prevalent in documents that show the materials used for ships that we still use today. The technology and history of Roman ships and the practice of shipbuilding has evolved over the span of time. Many archaeologist do not have detailed information about the†¦show more content†¦Roman ships are rather simple in design. Many ships simply had a single main mast which carried a rectangular sail. However some ships also had small sails at the bow and stern. Roman ships were steered by large oars as opposed to rudders. Lighthouses were placed by Romans to aid shipping to avoid crashes into dangerous cliff sides and rocks.Romans built large merchant ships called cortia. These large ships could carry up to 1,000 tons of cargo easily.Majority of Roman merchant ships transported a wide range of commodities, including wine, garum, fruit, nuts, oil, and fish, in two-handled clay storage jars called amphoras. Shipwrights were called either a faber navalis or an architectus navalis. These shipwrights organized themselves into collegia, or guilds, and excavations. Ancient ships were made of wood and water-proofed using pitch and paint. Commanders began to favor smaller more maneuverable ships called liburna. Liburna played a huge role in helping Octavian defeat Marc Antony. Ships with multiple levels of rowers were manoeuvrable enough to attack enemy vessels by ramming into the sides of them. The trireme was a ship that literally translated into three banks of oars. The quinqueremes were the largest ships. They had three banks of rowers with two each for the upper two oars and one rower on the lower oar. There

Impact of Celebrity Endorsement-Free-Samples-Myassignmenthelp.com

Question: Discuss abouts the Impact of Celebrity Endorsement on the Business Performance of Retail Industry. Answer: Introduction Celebrity endorsement in the business is a crucial strategy of the business that is adopted by the business owner in order to promote their product or service. However, in the recent years the celebrity endorsement highly influences the business promotion during the advertisement process. People are easily influenced by their favorite celebrity when they see to advertise them any products. As a result the customers purchase the product, which increases the sales of the organization. This study deals with impact of celebrity endorsement on the business performance and negative and positive aspects of the celebrity endorsement in the business is also addressed in this section. Aim of the Research This current study aims to analyze the impact of celebrity endorsement on business performance of the retail industry Objectives of the Research To understand the factors influencing celebrity endorsement To identify the importance of the celebrity involvement in the advertisement process in context of retail sectors To critically evaluate the impact of celebrity endorsement on the business performance of retail sector To recommend the ways to bring improvement in the celebrity endorsement in the retail sectors Questions of the Research What are the vital areas of celebrity endorsement that need to be considered during business? Why celebrity endorsement has been using rapidly in the business? What are the effects of celebrity endorsement on the business performance of the retail sectors? What are the suggestions to enhance the celebrity endorsement in the retail industry? Literature review Introduction This literature review portion focuses on the critical analysis of the potential factors of celebrity branding and its impact on the performance of the retail sectors. Therefore, different articles have been reviewed in this section regarding the selected topic. However, literature review provides a brief description of the each variable of the selected topic that gives the learner a broad knowledge regarding the research topic. Conceptual Framework Figure 1: Conceptual Framework (Source: Created by Author) Concept of celebrity endorsement Celebrity endorsement refers to the involvement of the famous persons in the advertising process in the context of business organizations (Reimann, Wagner Reisinger, 2017). However, the marketers have often used celebrity branding as a marketing strategy in order to enhance their business promotion. Celebrity branding is applied in the fashion industry as it allows the marketers to attract the customer attention through such process. However, marketers believe that celebrity involvement in the advertisement process improves the brand image and it leaves a positive impact regarding the product on the customer domain. Celebrities act like a brand ambassador for an organization who uses their social status to maximize the business promotion for a service or product (Akram et al., 2017). Factors influencing celebrity endorsement Expertise Celebrities are considered as the expertise as they include huge knowledge regarding fashion. However, in the fashion marketers in the retail industry hire the famous persons for advertising the fashion products. However, people feel that products that are advertised by the famous persons should be good as celebrity possesses huge knowledge (Prentice et al., 2017). Hence, marketers use such concept and appoint the celebrity for the advertisement of their product. Trustworthiness Trustworthiness is a vital factor that influencing the celebrity endorsement in the advertisement process. However, consumer trusts their favorite celebrity and they can be easily influenced by them. People think that product that is advertised by their famous person is valid and with high quality (Muda, Musa Putit, 2017). Hence, the retail marketers are well aware of such fact and they hire celebrities with the high price for the advertisement of their products. Attractiveness Famous persons are always the part of the attraction for their fans. Hence, people have a common tendency to look like their famous one. Therefore, if they see the advertisement of the products through the celebrities they are easily attracted towards the products and purchase it. This is a big factor that leads the retail sectors especially the fashion retailer to involve the celebrity in the advertisement process of their product, which can easily grasp the customer attention and build the customer loyalty (Chung Cho, 2017). The meaning transfer model of celebrity endorsement This transfer model focuses on the endorsement process. However, endorsement, consumption, and culture are the three different components of such model (). Celebrities are generally used for bringing the meaning of the advertisement process. On the other hand, celebrities are considered as more powerful endorsers in comparison to other anonymous actors. According to Muda, Musa and Putit, (2017), a sophisticated plan for marketing is based on the choice of celebrity. After selection of the celebrity, the advertisers should detect and deliver the meanings to the product. Therefore, consumption refers to the searching process of the consumer for object world regarding the products with proper meaning. Hence, by applying such model the retail marketers are able to choose celebrities those are appropriate for the advertising of the products and are able to deliver the meaningful messages to the consumers regarding the product. Impact of celebrity endorsement on the business performance in context of retail sectors Impact on the buying behavior of the consumers According to Chan, Leung Ng and Luk, (2013), advertisement process influences the people by changing their buying behavior. Celebrity branding is a well-known marketing strategy that has been widely used in the global market. Advertising through the celebrity enables the retail organization to overcome the challenges in the recent market. However, in the recent years, the consumers have a tendency to avoid the commercial advertisements those come through the magazine, TV and the social networking sites. Hence, the involvement of the celebrities in the advertising of the products influences the people as consumers treat their famous person as a god. The retail sectors like food and Drinks Company, clothing sectors and beauty products sellers are used such celebrities in their branding who give them the huge amount of money by influencing the purchasing behavior of the consumers regarding a product or service. Impact on sales Celebrity involvement in the subcontinent in the current years has been increasing rapidly despite the rising cost as the social media is the main factor, which influences this trend (Francis Yazdanifard, 2013). However, according to the research, it has been found that the organizations hire the celebrities for their business promotion that also increase the demand of the celebrities for a specific brand, which leads the business organization to high-cost expenditure. Celebrity acts as the media between the product and the consumer. Hence, advertisement of the products or service by the celebrity easily achieves the consumers attention, which increases the sales of the product. The attractiveness of the celebrity helps them to make a strong connection with the target market, as a result, the number of consumption increases, which also maximize the sales revenue generation of the particular brand. As argued by Dwivedi, Johnson and McDonald, (2015), the marketers often face issue to hire the best celebrities as they are not always available. As a result, the retail marketers have to pay the high price to hire such celebrities for their brand advertisement. Hence, this often affects the sales revenue of a particular brand as the operation cost is high than the profitability in this case. On the other hand, if a retail sector wants to innovate new product in the market then advertisement through the celebrity catches the consumer's attention, as a result, the sales of such new product or brands increases. Impact on the brand image Celebrity endorsement in the business promotion is a useful approach for the retail marketers. Retail industry refers to fashion products, foods, beverages, households, and the beauty products those are the daily need of the customers. However, it is well known that there is a strong relationship between the celebrity and the fashion market (Ong Ong, 2015). Fashion retailer and other retail sectors use celebrity branding as a promotional strategy in their business. Involvement of the famous persons during the sales promotion gives maximum profit to the organization. Besides that celebrity endorsement enhances the trustworthiness of the customers, which improve the brand image. Celebrity makes the company popular and generates buzz, which also leads the brand to be famous in the consumer domain. Therefore, advertisement through the celebrity regarding a product maximizes the consumer expectations by delivering the organization promise, which is associated with the brand image of a co mpany. Challenges associated with the celebrity endorsement in context of retail industry Celebrity changes their image or sometimes they become less popular that affects the brand image of a product. On the other hand, sometimes the consumers do not believe that the celebrity uses the particular brand that they advertise, which hampers the sales revenue of the retail sectors. As criticized by Mikul Sv?tlk, (2016), often the cost of the celebrity that they want can be astronomical. Hence, the company needs to sure about that they are able or not to afford such price. Therefore, it is not necessary that a famous person should fit with a particular brand. Hence, such situation brings a big challenge to choose the celebrity for a particular brand who can be appropriate for this brand. As argued by Bhargava, (2015), in the recent year's celebrities work with so many brands that leave a negative impact on the consumer's mind that the celebrity can endorse any products to develop a buck. On the other hand, the celebrities may overshadow the brands. As for example, People often focus on the celebrity rather than the product. This creates a specific severe situation for the retail marketers while one celebrity is associated with the endorsement of multiple services or products. The popular image of the celebrity decreases the value of the product that affects the growth of the business. Therefore, it is difficult for the small retail organization to afford the high price that they have to pay for the celebrity branding (Schnittka et al., 2017). Such challenges are very common while the retail industry uses the celebrity in their business promotion, which may affect the business performance. Summary The entire study highlights on the different aspects of the celebrity endorsement and its impact on the business performance of the retail sectors. However, different factors including attractiveness, trustworthiness, and expertise enhance the celebrity endorsement process. However, celebrity branding leaves both positive and negative impact on the business growth of the retail sectors. This enhances the sales revenue while the rising price of the celebrity endorsement increases the operation cost of a business. Organization of the project Chapter 1: This chapter includes the background of the research, problem statement, aims, objectives and the questions of the research project. However, a clear idea about what will be done in this project has been found in this chapter. Chapter 2: This chapter consists of the literature review over the selected topic. Therefore, a broad description and critical analysis have been done regarding the effect of celebrity endorsement on the business performance of the retail sectors. Chapter 3: Proper methodology will be taken in this chapter to carry out the research. Each and every aspect of the research methodology will be addressed properly in this chapter. Chapter 4: The collected data or information from the valid sources will be analyzed in this chapter. Hence, data will be represented through using graphs, charts, and tables. Chapter 5: This is the last chapter the research project includes the conclusion and the recommendations regarding the selected topic. However, future scope of the research and research limitations are also discussed in this chapter. Project Time Frame Activities 1-2 weeks 2-5 weeks 5-9weeks 9-11 weeks 11-12 weeks Setting of research aims and objectives Literature review Data collection Data Analysis Research presentation Table 1: Project time frame (Source: Author) References Akram, S., Nazam, M., Mubeen, R., Ch, S. R. (2017). FACTORS INFLUENCING EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ADVERTISING.British Journal of Marketing Studies,5(1), 1-16. Bhargava, A. (2015). Proliferation of the Role of Celebrity Endorsement on Consumer Buying Behaviour: A Descriptive Study.Imperial Journal of Interdisciplinary Research (IJIR). Chan, K., Leung Ng, Y., Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents.Young Consumers,14(2), 167-179. Chung, S., Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement.Psychology Marketing,34(4), 481-495. Dwivedi, A., Johnson, L. W., McDonald, R. E. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity.Journal of Product Brand Management,24(5), 449-461. Dwivedi, A., Johnson, L. W., McDonald, R. E. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity.Journal of Product Brand Management,24(5), 449-461. Francis, D., Yazdanifard, R. (2013). The Impact of Celebrity Endorsement And Its Influence Through Different Scopes On The Retailing Business Across United States and Asia.International Journal of Commerce, Business and Management,2(1), 35-40. Mikul, P., Sv?tlk, J. (2016). EXECUTION OF ADVERTISING AND CELEBRITY ENDORSEMENT.Communication Today,7(1). Muda, M., Musa, R., Putit, L. (2017). Celebrity endorsement in advertising: A double-edged sword.Journal of Asian Behavioural Studies,2(3), 21-32. Ong, Z. Q., Ong, D. L. T. (2015). The impact of celebrity credibility on consumers purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement.Information Management and Business Review,7(4), 55-63. Prentice, C., Prentice, C., Zhang, L., Zhang, L. (2017). Celebrity endorsement and stock market return.Marketing Intelligence Planning,35(4), 529-543. Reimann, O., Wagner, U., Reisinger, H. (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. InAdvances in National Brand and Private Label Marketing, 55-63. Schnittka, O., Hofmann, J., Johnen, M., Erfgen, C. (2017). Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image. In46th Annual European Marketing Academy Conference: Leaving FootprintsEuropean Marketing Academy Annual Conference.