Buying Behavior & Market Analysis Essay Example | Topics and Well Written Essays - 1250 words

Buying Behavior & Market Analysis - Essay Example In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market. Moreover, the model has been taken to numerous foreign markets gaining a lot of success. Case in point, the model has been successful in the European markets in countries such as Germany, France, and England. However, replicating this success has proved to be a huge challenge for eBay in its Asian markets. In effect, there has been a failure of the model by eBay in Korea and China while its operations in other Asian markets experience slow growth. Therefore, this expose elucidates the factors contributing to eBay’s failure in establishing itself while using the global marketing concepts. The Korean subsidiary of eBay, Internet Auction, dominated the auction market over the internet in South Korea in 2004. In this case, the eBay subsidiary revenues accounted for a third of eBay’s reve nues in the Asian market. However, a Korean upstart called Gmarket overtook Internet Auction in terms of the market share and consequently revenues earnings significantly dropped. It is noteworthy that eBay’s principal rival, Yahoo!, held a 10% stake in the startup. Effectively, by the end of 2006, Metrix pointed out that the 17.2 million unique visitors in Gmarket surpassed the 17.1 million visitors for eBay (Ihlwan, 2006). On the other hand, Eachnet’s--the subsidiary unit of eBay in China--chief executive unexpectedly resigned. According to market analysts and researchers, the reason for the resignation was eBay’s loss of its top position in the Chinese internet auction market. In this case, Alibaba.com’s Tao Bao ranked first while eBay’s Eachnet followed. It is important to note that, the chief rival, Yahoo!, held 40% of Tao Bao’s venture. According to an agency, partly owned by the government, called China Internet Network Information Ce ntre quasi, Tao Bao led the online auction market in China with a 67% share while eBay’s Eachnet held 29% of the market share (Mangalindan, 2006). One factor that eBay never considered was that, the global approach in which online auction firms offered products across nations was practical in instances that competition was limited. In this case then, since eBay controlled the Asian market prior to entry of its competitors, it never did enough timing to know when to change its auctioning strategy. In addition, being the dominant player made eBay become more complacent. The complacency, critics claimed, was evidenced by eBay’s move in transferring its Chinese operations’ decision-making responsibilities to its headquarters in the United States after acquiring Eachnet. In fact, critics say that this strategy caused a collapse in communication with some instances where it took weeks to correct typos on their website (Lou & Feng, 2010). Meanwhile, eBay’s compe titors paid attention to grievances by eBay’s clients and vendors. Failure to time its entry into the Asian market, more so in Japan influenced heavily its Asian success. The company’s move to join the market five months after its rival Yahoo! failed in its quest to establish itself as the leader in the Asian online auction market. In this case, there is the significant beneficial factor in establishing a foothold by a first-mover in the online auctio

Easy Jet Airline Company Term Paper Example | Topics and Well Written Essays - 1250 words

Easy Jet Airline Company - Term Paper Example Easy Jet Airline Company Since its establishment in 1994, the company has undergone a lot of improvements including base openings and acquisitions. For a company to survive in the market, it should employ marketing strategies that are compatible with the market and profitability of the company (Koenigsber, Muller & Vilcassim 279). Easy Jet has applied a unique marketing strategy that has enabled it to survive in the competitive market (Koenigsber, Muller & Vilcassim 281). The mission of the company is to provide customers with exceptional value and point-to-point airline services. The company also aims at offering and effecting reliable and consistent fares and products that appeal to business markets and leisure on various European routes. By 2009, the company had employed more than 6107 employees. Easy Jet has been one of the most successful and competitive low-cost and short-haul airline with a clear pricing structure (Mayer 16). All prices for a given flight are quoted one way; this means that a single p rice prevails in any point of the flight. The prices of the airline are low early on, but increase as the date of departure nears. Easy Jet applies various and distinct strategies in its operations. First, the company does not offer a last minute deal. One cannot get a flight ticket at the last minute of the flight. Secondly, the company offers a single class of travelers unlike other airline companies where there are different travelling classes. Price is the only variant that controls the demand for flight tickets at Easy Jet Company (Mayer 17). The third strategy applies to the duration of sale of tickets. The company varies the time in which its tickets are offered on the market. The first two strategies can be contrasted to the traditional airline pricing strategy. Most of the competitors of Easy Jet Company offer the last minute deals through resellers or directly to customers (Koenigsber, Muller & Vilcassim 282). The prevailing pricing strategy at Easy Jet also aims to contro l the demand through seat allocation to certain classes of people. This is done by making price the only variable that controls demand for travelling tickets, and offering equal services to all customers. Ryanair is one of the airlines, which compete with Easy Jet. The two companies use the same pricing strategy that insists on providing air services that are cheaper than other competitors. The low prices set by the two companies are feasible through reducing all possible costs, and having no frills. They use indicative ways to reduce their costs such as little product differentiation, reducing the costs of research and development and reducing the advertising and selling costs (Jones 28). The two companies also use efficient scale facilities; any innovations can only be adopted when the other competitors have tried and implemented them successfully. This helps in reducing the risks that may arise after implementing these innovations. A competitive advantage of the two companies lie s in the fact that they have a combination of high frequency services and low cost fares (Mayer 17). They also have an excellent network of routes where they increase the number of flights. Having reduced prices, Easy Jet and Ryanair do not offer drinks, food, or other services offered by other competitors. This way, the company lowers the expenses thus reducing the prices. Easy Jet has succeeded in reducing the costs

Answer some questions Assignment Example | Topics and Well Written Essays - 500 words

Answer some questions - Assignment Example As a result, authentication, access control and auditing work together to establish network defense through the verification procedures, assigning roles to users and installing control mechanisms that curb errors and frauds. A breach of the CIA triad for a campus police department at a mid-sized private university will allow access of confidential information to third parties. This can lead to loss of data through modification, alteration and disclosure, leading to harmful risks to students and the institution’s database. As a result, hackers can obtain personal information of students and use them for illegal activities like cyber bullying, leaking of examination or tampering with the management information systems. Another breach is that criminals or hackers can access the police methods of tackling crime and use them to evade arrests. This is because new systems of operations are normally taught in the campus police departments. However, the potential problems of this new authentication system are that it can be stolen or lost easily, the system provider can face hacking or the cryptography can be cracked. This implies that the loss of the token can permit an authorized person to access the database. It is also apparent that hacking of the token can affect their security purposes, especially if the provider has not installed tight measures. OSI model portrays and standardizes the internal operations of a communication system. This occurs through the partitioning of the communication system into concealed details of the functionalities. The OSI model is essential for network security because it simplifies the communication between computers through internet connectivity in a secure manner (Ciampa 125). The various network investigation tools available online includes L0phcrack, Domain Dossier, John the Ripper and Dictionary attack. L0phcrack is a password recovery system that strengthens

Area of Employment Law in the U.K Essay Example | Topics and Well Written Essays - 2000 words

Area of Employment Law in the U.K - Essay Example Aside from the fact that it lacks consistency, the provision does not form anything like a coherent code (OCinneide, 2007). In fact, the provision was made up of various pieces of legislation which does not cover only pure employment and work equality issues. Rather than focusing only on workplace equality issues, there was a larger equality framework related to education or public authority benefits. The purpose of implementing the Equality Act 2006 was created to promote the Equality and Human Rights Commission (EHRC) which aims to outlaw or dissolve other inadequate employment legislation such as the Commission for Racial Equality, Disability Rights Commission, and the Equal Opportunities Commission. Specifically, the EHRC aimed to promote the importance of workplace equality with gender as a basis (Office of Public Sector Information, 2006). Aside from amending the previous Disability Discrimination Act of 1995, Equality Act of 2006 also provides the public with more straightforward provisions and imposed duties concerning work inequalities and discrimination based on religion or beliefs. Although Equality Act 2006 mentioned brief introduction concerning sexual orientation in the workplace, the problem with this particular Act is that the said UK employment legislation on workplace equality and discrimination is limited in terms of providing a more detailed rule concerning iss ues related to sexual orientation. As a common knowledge, UK is bounded to comply with the EU Directive which aims to develop a legislative provision that will protect employees on the ground of gender re-assignment.  

Abortion Essay Example | Topics and Well Written Essays - 500 words - 18

Abortion - Essay Example According to Peter Singer’s argument, human beings have a certain property that makes it morally wrong to kill them. The inherent property possessed by human beings increases their value and arguably overcomes any decision aimed at terminating life. However, infants do not possess the same property. Therefore, the fact that the properties are not evident in infants, Singer deduces that this does not make it morally wrong to kill them. He conversely considers the fact that some people who may have valued the infant may feel wronged. Such bestowing of value to infants by a section of the society emanates due to diversity in thoughts and believe. From the analysis this argument as presented by Singer, it is clear that it is based on the fact that he is of the opinion that killing an infant is less serious compared to killing a person. Therefore, it is correct inference that according to Singer, infants are less human and do not possess the same fundamental rights enjoyed by human beings (Lodp, 2013). Singer also advances the notion that infants who are rejected because they are physically handicapped are better off dead. Critical analysis of this sentiment shows that Singer believes that unwanted infants should not be subjected to the suffering that comes along with being raised in a hostile society or family. Instead of being discriminated on the basis of their physical appearance, abortion is a better remedy to the problem of infants being physically disabled. Therefore, Singer fundamentally supports his arguments by referring to the contemporary plight of human beings. From his illustrations on the development of the fetus during the early stages of pregnancy development, Singer tries to prove that the fetus cannot be harmed by not being brought into existence. His assumption is that, during the early stages of development, the fetus is not a fully grown life form or human being that can feel the pain of being killed. Singer has

Operations management Coursework Example | Topics and Well Written Essays - 750 words

Operations management - Coursework Example Moreover, if a company does not take care of variability the customer may not get everything he or she expects in every purchase. Most businesses that perform several activities such as offering goods on credit, advising customers, providing debt solutions and lending money to customers will in general be practicing what is referred to as customer credit activities. This for instance includes credit card issuers, log book lenders, debt management and collection firms, Payday-loan companies, pawnbrokers, offering hire purchase agreements, peer-to-peer lenders and credit brokers businesses. It is important to note that companies will lose more money by providing more than the product specification needs (Binder 67). Of late, software has become a key asset for various competitive products. This is practical in the general overview of every industry. This has become a concern for various companies due to the competitiveness in the software development. However, there two ways of dealing with this concern. The first way can be by increasing the competitiveness internally (Binder 67). This is through the large-scale reuse of existing software assets. The other ways is by externally outsourcing the software development activities to third party merchants. The first strategy is mainly focused of although the other strategy is not always completely ignored. Software product line engineering is different from a single systems engineering in two main ways. First, software product line engineering needs two different development processes. These two processes are domain engineering and application engineering. The domain engineering first defines and acknowledges the common invariant artifacts importantly the variability of basic software product line. In simple terms, it means establishing a common platform for software development and mass

Turkey's membership of EU Essay Example | Topics and Well Written Essays - 750 words

Turkey's membership of EU - Essay Example This of course leaves the very prominent case of the nation of Turkey. Although not technically a part of â€Å"Europe† proper, Turkey has been highly desirous of EU membership for quite some time now and has been a valuable trading partner as well as maintaining a definitively close political and economic connection with both France and Germany; arguably the two most prominent members of the European Union. Within this context and considering this particular reality, this analysis will seek to discuss some of the major issues that currently serve as an impediment to this taking place as well as analyzing some of the key factors that serve to encourage the inclusion of Turkey as a future member of the European Union. Firstly, from the geographic standpoint, those that argue against Turkish inclusion in the European Union would be quick to point out that 97% of the entire nation of Turkey is not within the continent of Europe (Simpson, 2013). However, as history has noted time and again, Turkey serves as a valuable bridge between Europe and Asia/Mid-East and the inclusion of such a partner would definitively strengthen the ties that these regions could express in terms of trade and economic resilience. Secondly, from the perspective of economics, those that are against Turkish inclusion in the European Union might point to the fact that the GDP of the average Turkish citizen is nearly ? of what the GDP of the average EU citizen enjoys (Jameson, 2013). However, the fact of the matter is that Turkey’s economy has experienced stellar and rapid growth over the past few decades and stands in a very good position to overtake some of the EU’s weaker members in terms of GDP output per citizen within the next several years. Thirdly, from the political standpoint, naysayers would argue that the politics of Turkey are not advanced enough as compared to the mature European style democracies that are invariably evidenced within the other member states of the EU (Hancock, 2012). Although it is true that the nation of Turkey does not have a long history of democratic process as compared to the nations of Europe, it has managed to strike a pluralistic balance between elements of Islamic forces, the military, and a league of social democrats; exhibiting the very epitome of what a democracy should promote – understandings and cooperation between disparate groups of people. Ultimately, if given the chance to decide whether or not Turkey should be admitted into the European Union, it would be the decision of this author that this should indeed take place. The rational for this is nuanced. Firstly, it is clear that Europe has lost a great deal of skilled and unskilled manufacturing jobs over the past several decades to the developing nations in Asia and elsewhere. As a result of this, inclusion of a nation that is currently rapidly industrializing will bolster the overall economic strength that Europe can bring to bear on the intern ational level. Secondly, whereas the population of â€Å"old Europe† has continued to decline, and is on course for even further decline in the future, Turkey’s influx of 140 million people could help remedy the coming collapse of European productivity with regards to gaps in the labor market that are certain to take place. Finally, with regards to the political ramifications of